“四川扶贫”集体商标首次亮相商标品牌节

  • 日期:07-30
  • 点击:(1963)


From July 6th to 8th, 2019, the 11th China International Trademark Brand Festival and 2019 China Brand Trademark Expo (hereinafter referred to as the “Trademark Brand Festival”) was held in Yinchuan, Sichuan Provincial Market Supervision Administration (Sichuan Intellectual Property Office) Organized the organization of more than 70 enterprises in our province to participate in the “Chuanchuan National BankYinchuan Station”.

It is noteworthy that the “Sichuan Poverty Alleviation” collective trademark product debuted at the China International Trademark Brand Festival, which attracted Yinchuan and national exhibitors to stop at the Sichuan Pavilion, vying to order products.

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Strengthen trademark protection

It is understood that the theme of this China Brand Trademark Expo is “Strengthening the Brand and Brand Protection and Building a Road to Innovation and Development”, which is the implementation of the central government's requirement to strengthen intellectual property protection and create a good business environment and innovative environment.

xxIn the past five years, the province has conscientiously implemented the spirit of work of the State Administration of the People's Republic of China and the provincial party committee and the provincial government. While strengthening the enforcement of trademark protection in traditional fields such as the rural market and the bazaar market, the province has further promoted trademark brands in the fields of Internet, e-commerce and big data. Protection, has carried out "Spring Thunder", "Double Play", "Tracing the Source", "Jian Wang", "Tie Quan" and other special actions to crack down on intellectual property rights and crimes such as trademark exclusive rights, and carry out joint law enforcement in multiple departments to strengthen food, medicine and agricultural resources. Law enforcement inspections in the fields of home appliances, auto parts, environmental protection, etc. and severely punish relevant criminal acts in accordance with the law. Focusing on well-known trademarks, old-name trademarks, geographical indication trademarks and foreign-related trademarks, we severely investigated and dealt with various types of violations of infringement, and investigated and infringed typical cases involving “six walnuts”, “Jixian Douban” and “Wuliangye”, and allegedly infringing on “Apple”. Series of registered trademark cases. Strengthen the protection of well-known brands' cross-regional trademark exclusive rights, and cross-regional cooperation investigation and infringement of the exclusive rights of registered trademarks such as “Emei Brand”, “沱牌” and “Shengde”. Last year, the province filed a total of 1,835 cases of infringement and counterfeiting, and settled 1,759 cases and transferred them to the judicial organs. In the past five years, a total of 7511 cases of trademark violations have been investigated and investigated, with a case value of 97.53 million yuan.

At the same time, the province's trademark registration has also achieved new results. Last year, the province added 166,000 new registered trademarks and accumulated 632,000 registered trademarks, ranking the 8th in the country. The total number of landmarks in the province reached 326, ranking 4th in the country and 1st in the west. There are 88 applications for international registration of Madrid trademarks, and 495 international trademarks of Madrid trademarks, ranking 10th in the country; 4 new well-known trademarks and 294 well-known trademarks.

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Building a road to innovation and development

xxSichuan has participated in the China International Trademark Brand Festival and the 2019 China Brand Trademark Expo for several consecutive years. This year's exhibitors mainly concentrated on the “Sichuan Poverty Alleviation” collective trademark products, as well as some landmark products and famous special products. For this purpose, the “Sichuan Pavilion” with Sichuan traditional cultural characteristics was specially built, covering an area of about 1,400 square meters, fully demonstrating Sichuan enterprises. Brand image.

The “Sichuan Poverty Alleviation” public welfare brand collective trademark is an important measure in response to the “Poverty Alleviation” project of the Central and Provincial Party Committee and the Provincial Government. Last year, the province accelerated the registration of public welfare collective trademarks for poverty alleviation, completed the finalization of the “Sichuan Poverty Alleviation” collective trademark identification, registration category, product determination, group member formation, collective trademark management system construction, etc. The “Sichuan Poverty Alleviation” collective trademark was in 12 The goods (services) category is registered. The products produced in poverty-stricken counties and using raw materials from poor areas can use this trademark to uniformly use the “Sichuan Poverty Alleviation” public welfare collective trademark, which better solves the problems of low sales channels of agricultural products in poverty-stricken areas and low market share of brands. In addition, more benefits can be obtained, and poor areas and their masses also benefit a lot.

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xx截至2019年6月,已有1,155家公司(包括新的农村商业实体)和21个城市(州)的2,375种产品开始使用该商标。目前,成都农产品批发市场,红旗连锁店,沃尔玛等市场,尚超设立“四川扶贫”产品区,成乐快递夹江天府服务区扶贫产品销售柜台,成都东客站“扶贫”产品直营店“双流机场经营运营”扶贫产品体验店正在试运行中;与此同时,盐源苹果,苍溪雪梨,青川真菌等数千种扶贫产品进入市场,进入企业,进入网络,进入社区,进入组织,进入机构,高速,高铁,进入机场,餐饮企业等“十成”活动。在京东,阿里,天湖云商,供销网e区设立网上区,吸引消费者购买“四川扶贫”集体商标产品;协调各行业电子商务平台加强合作,利用银联,四大银行等金融行业电子商务平台,邮政物流等行业资源,开展扶贫促进和推广工作产品,积分兑换,以及有针对性的生产和销售对接促销工作。

中国品牌商标博览会“四川馆”采用“四川扶贫”集体商标。代表产品包括国内着名的“五粮液”酒,阿坝高原地区的“宏源牦牛”奶粉和大连山的“盐源苹果”。来自雅安的“蒙顶山茶花”,还有“刀刀酷”的牛肉制品,来自自贡辛辣,耐嚼和吃,“周二兄弟”冷兔,“新宽”泡菜,营养丰富的“南江核桃”等。同时,还有着名的“奉贤豆瓣”,“大红袍”火锅底料,“汉源辣椒”,以及当地产品“百年登记”咸蛋等具有四川特色的名牌产品。来自小平的故乡。来自阿坝的“Gesanghua”牦牛角梳,来自甘孜地区的“海螺沟冰川水”,来自达州的“Balipo”黑蛋,来自大连山的“回气”苦茶和着名的苍溪猕猴桃等。 30多个类别的数千种产品可以说是更多的产品,更丰富,质量更高。